In most film posters it has been shown that the main subject is the primary characters (E.g. the protagonist or antagonist). This is to show the audience who is a part of the cast, therefore helping them to decide whether or not they should watch the film. If the poster reveals that a famous actor/actress is in the film, the audience would feel more inclined to see it.
The main colours used in film posters appear to be blue, black and white regardless of the film’s genre. This could be because that these colours seem to connote an element of mystery, which then proceeds to encourage the audience to find out said mystery by watching the film.
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